The International Olympic Committee - 100+ skufs who’ve never competed, administering “Olympic Spirit” from luxury suites.
The Setup: Started as European aristocrats’ club deciding who plays sports. Now geriatric bureaucrats (average age: 63) with lifetime appointments and diplomatic immunity. Power without performance, prestige without risk - the ultimate skuf dream.
The Business Model: Cities spend $20-50 billion building stadiums used once. IOC takes broadcast rights money, leaves taxpayers with debt. Tokyo lost $10 billion. Montreal paid for 1976 until 2006. But Bach and committee stay in $1000/night hotels, zero financial risk.
They banned Russian athletes for doping while taking millions from Beijing during Uyghur genocide. “Keep politics out of sports” - unless politics pays.
The Product: Added breakdancing for youth appeal. Dropped wrestling - 3000-year Olympic tradition - for TV ratings. Athletes train unpaid for years while IOC sells their 10-second performances to Coca-Cola and Visa.
Not guardians of sport. Landlords collecting rent on others’ excellence.
Which costs more - your four years of training or one IOC member’s Olympic fortnight expenses?